Search Engine Optimisation
Search Engine Optimisation is a long term process and involves regular time investment. There are a whole host of online tools that can be used to improve website performance as well as continued review of Meta Data and website copy. We provide a monthly service to help your site continue to perform well on search engines which involves various SEO activities.
Most search engines will send a "spider" to your site within a few weeks of submission. The spider will read and index your web site and schedule your site to be listed. You should expect to see your site ranking on search engines up to 8 weeks after the first submission using one of the packages below.
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Keyword research More info |
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| Generate Global Meta Data More info |
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| Insert Global Meta Data |
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| Create Page Unique Meta Data More info |
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| Site back up More info |
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| Website submission to top search engines More info |
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| Key Visitor Statistics report More info |
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| Check for crawler access and errors More info |
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| Google account set up and use of online SEO tools More info |
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| Search Engine Rankings report More info |
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| Link Recommendations More info |
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The most important task of search engine optimisation, and the trickiest and the hardest to accomplish, is finding the right keywords (search phrases). We will review your website and will come up with a list of keywords that are the most effective for your website. Each of the keywords is chosen very carefully using the following procedure:
Targeting - The keyword must reflect your exact product and service offerings, your geographical availability and your desired audience, so that it will drive to your website such users that you will be able covert into visitors.
Popularity - The keyword must be used by search engines users, as there is no point in using a keyword that nobody is searching for.
Search engines look for meta data when trying to return results for a keyword search. If you do not have Meta Data generated and inserted in to your webpages you are at a disadvantage to your competitors. Meta Data consists of a Page Title, Keywords and a Page Description and it is embedded in to the top of the code of your website pages. Using the keyword research results, we generate this meta data and then embed it in the website for you.
Page Titles, Keywords and Page Descriptions will be made unique to each page, improving your website's visibility even more.
A back up of all the site files and the database will be taken and stored in case of a security breach or server failure.
Submitting your website manually to one search engine is not enough, your site will be submitted every month, to make sure search engines will not drop your listings.
Monthly reports are sent to you by email once a month. This report details how your users are getting to the site and includes key performance indicators taken from the analytics package to measure their activity (visitor statistics).
Check for crawler access and errors
Using online tools we can pull reports on whether search engines have been able to access your site correctly or if there are issues blocking them from fully indexing the website. If there are these issues can be addressed.
Google account set up and use of online SEO tools
Google offers a variety of online tools which can be used to improve your website's visability on Google. As over 80% of searches are carried out via Google it is essential to invest time using these tools and the data they provide to shape your marketing strategy.
We will provide you with an in-depth report of how your website performs in the top search engines for every keyword. Top of the range software crawl's 100 results within each of the top search engines, for each of your keywords so you will get a score of 1-100 (position 1 is the top of the natural rankings).
The report will also detail any change in ranking, the KEI (keyword efficiency index) for each keyword and compare results to historical data.
This information is critical to understanding which keywords are working for you and helping you making decisions about your website content moving forward.
Getting in-bound links to your website helps to improve you website's credibility. After the initial few months when all your unique data is uploaded, we will work on listing your website with directories and social networking sites. It may also be appropriate to approach some companies to exchange links, this will all be handled for you as part of the ongoing Search Engine Optimisation.