With Internet sales by UK businesses in 2007 rising by 30% on the figure for the previous year, every business regardless of size should include online marketing as part of their wider marketing strategy. It is surprising to learn that in 2007 just under 30% of small businesses had no website, it seems that lack of funding, time and understanding were the main reasons cited by small businesses for not having created a presence on the web.
Developing your web presence may be a daunting task but over-looking this audience could be fatal to your business as consumers increasingly use the web to source and purchase products and services.
Good websites build brand credibility and improve consumer perception, they should be easy to find, easy to use and easy to maintain as well as look fantastic.
The most important thing to remember when planning website design and development is that the end-user experience is the priority. This is acheived through paying close attention to several elements during the planning and development process.
Yellow Cherry Digital will walk you through all of these stages, provide you with a project plan and a bespoke estimate based on your particular needs.