By now we all know that Google is in the habit of changing things up to “guide” the way businesses design and use their websites. Their latest effort – an algorithm aimed at promoting mobile-friendliness – was fearfully billed in advance by many as “Mobilegeddon,” or other similar warnings. And yet we’re all still here. Yes, some businesses have seen a noticeable drop in their display rankings on Google, but one might argue that was richly deserved.
Here’s the deal: Google’s sometimes heavy-handed efforts to control the search environment aside, does anyone really think mobile-friendly websites should NOT be rewarded? The majority of searchers are now using a mobile device to initiate their search. This is not news. Businesses that have ignored this trend thus far are flirting with a reputation for customer disservice.read more