1. Solidify “offline” referrals
Some small businesses think they only need a website if customers find them through search engines or other online devices. Even if you rely entirely on word-of-mouth, a website is paramount to establishing your credibility.
“Referrals are a great source of business, but when someone sends a referral to you, the first thing they do is check the Internet,” says Christopher Ulrich, CEO of the Direct Response Group.read more