Author: Julie Auld

Author: Julie Auld

Digital Marketing for Non-Profits

Digital marketing can be a tougher task for non-profits than for-profit businesses, by their nature they want to spend as little money as possible for the biggest return so that they can invest more in their cause. This isn’t always straightforward in the digital world but there are a few tricks out there that we […]

read more

Mid-year Marketing Mix

It’s hard to believe 2018 is half over an already! Mid-year is the perfect opportunity to shake up your Social Media marketing, the summer boom is well underway and we’re far enough away from Christmas to make big changes. A lot of people have no clue where to start when creating a new digital strategy […]

read more

IGTV OMG IDK

Instagram has been newsworthy twice this week, first off they announced that they have 1 Billion (yes, Billion!) active users meaning that now more than ever businesses need to be using the photo-sharing app as part of their strategy. You might have also noticed a new button on your Instagram home screen after the recent update, […]

read more

Summer Content – It’s Time to Mix Things up

  It’s that time of the month again where we give you a few suggestions on how to ramp up your Social Media. This month we’re doing things a little bit differently, instead of giving you a list of events that you could post about we’re going to go over some of the different types […]

read more

Influencer Marketing – Not just for Kardashians

Whenever influencer marketing comes up in business conversations the general reaction is either; ‘whats that? or, ‘I don’t have millions to spend!’. Well, good news! It doesn’t have to be complicated or expensive, you just take a bit of time and research to find the right people for you. First of all, let’s talk about what […]

read more

May Social Media Round Up!

Can you believe it’s almost May already!? It’s certainly crept up on us. As usual, we want to give you a few pointers on whats happening around the world in the coming month that you can incorporate into your social strategy. Our list is only a guideline of broader events so you’ll want to do a bit […]

read more

Does my content need to be different on each platform?

In short, yes! What works on one platform won’t necessarily work on another, this goes for everything from the copy itself to hashtags to what image you use. Let’s look at 3 major platforms; Facebook, Instagram and Twitter to start off with and let say you’re trying to promote your range of artisanal tea bags, specifically […]

read more

Viral Content

This Saturday is World Health Day so we thought we’d give you the low down on viral content (see what we did there?). Viral content is something online such as a video, image, meme etc. which is shared or views thousands (sometimes millions) of times within a short period. Content that’s gone viral has launched […]

read more
1 2