Author: Rachel Greig

Author: Rachel Greig

Facebook and Cambridge Analytica – What’s it all about?

Cambridge Analytica Explained In summer 2014, an academic researcher working at Cambridge University called Aleksandr Kogan developed a personality-quiz app for Facebook, that was heavily influenced by a similar app made by the Psychometrics Centre he worked at. Approximately 270’000 users installed Kogan’s app to their facebook account – this gave Kogan access to data […]

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Meet Rachel

Hi I’m Rachel, I joined the YCD team in October and if you have a monthly package with us, you may have noticed that your monthly SEO reports now come from me. I look after search and optimisation here as well as working on website projects and support issues – “Web Guru” is our team […]

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Why It’s Important to #pressforprogress

Emerging from the labour movements in North America and Europe’s activities towards suffrage in the early twentieth century International Women’s Day is a little more than what it says on the tin! It’s not just “Yes women are great, let’s eat some cake” (although we never turn down cake here at Yellow Cherry), it is […]

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Bots to Know

The word bot can mean a variety of different things, for example to a gamer a bot would be an AI character in their game. The kind of bots we are looking at today should be thought of as conversational agents and should not be confused with robots (see image above).

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