It’s a loaded question so let’s trim it down and add some clarity on these terms. What does the term brand mean? Your brand is the perception of your company in the mind of consumers. Essentially, it’s what people think of your company; therefore, it’s subjective and fluctuates from consumer to consumer. Below is a […]read more
By the end of 2018, E-Commerce will make up 35% of the global retail sales market, as it continues to grow rapidly customers are hard to win, easy to lose, will browse multiple websites for the product they are looking for making decisions not only by price but also based on user experience. Whether you have an existing E-Commerce Website or are looking to get cracking with your new online business venture, here are 10 Checks to help ensure you are getting and retaining customers through your website.read more
Hashtags (#) are the platforms way of categorizing and grouping information. By using a hashtag in your post you make it discoverable so that anyone who shares an interest in the topic can find and interact with you. Hashtags are an essential part of social media marketing but they are so often used incorrectly, resulting in messy looking posts and even a drop in engagement. So to help you, we’ve created a list of our essential Do’s and Don’ts of using hashtags –read more
The Start of a new year is always a good time to look at your busines plans and priorities, it is also a good time to check that your website is ready to be used as a tool to help you meet your aims in the coming year. There are several things you want to look at and evaluate to figure out if your website is up to scratch.read more
The key to great looking social media is having a well thought out and structured plan. Your plan doesn’t need to be set in stone but having a guide will help you plan your time effectively so you don’t find yourself overwhelmed. A good start to your plan is to create a post pattern. The […]read more
With only 32% of B2B business marketers saying they have a documented content marketing stratedgy and only 28% have a documented editorial mission statement (Content Marketing Institute 2015) It’s not hard to see why 55% of marketers are unclear about what content market success or effectivenes looks like. 47% of buyers view 3-5 pieces of content before engaging with a sales rep (Demand Gen Report 2016) so it the lack of content marketing statement and stratedgy effecting your sales? when 96% of B2B buyers want more input from industry experts and leaders the answer has got to be Yes.
So how do you ensure that your company comes across as leading in their field, and trusted in terms of the products, services and knowledge they supply?
While it may seem like an often discussed topic, it is an important one – a joint campaign launch this week by the National Crime Agency (NCA) and the National Police Chiefs Council (NPCC) stresses the dangers of live streaming for your child.read more
The United Kingdom is second only to Norway across Europe when it comes to online spending, with the average weekly spend in October being £1.2 billion (Monthly Business Survey, Retail Sales Inquiry, Office of National Statistics) this is an increase of 10.7% from the same time last year and accounts for 16.9% of all retail spending, this shows the trend in online sales continues to be growth and consumer habits are moving away from shopping in-store.read more
Local SEO (Search Engine Optimisation) is different from standard SEO as it deals specifically with optimising your businesses search results in the area that your business operates. According to Wordstream (2016) 50% of consumers who searched locally visited a business within the day of the search, and Google statistics show that 30% of mobile searches are now related to location (2016) – if you are a local business you want to be at the top of these results.read more