- Published: Wednesday, 05 April 2017 15:51
- Written by Ruairidh Greenwood
What is Google AdWords?
Google AdWords is an advertising service by Google for businesses wanting to get a listing at the top of Google's search results pages. The service enables businesses to set a budget for advertising and you only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.
How Does it Work?
We create lists of keywords you want to be found for, we then create relevant adverts from these keywords. When the keyword or phrase is searched on Google, it triggers your ad to be shown. If your advert is clicked on, the user is then directed to your website – you can even choose to which page!