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Why you should use Google Adwords

What is Google AdWords?

Google AdWords is an advertising service by Google for businesses wanting to get a listing at the top of Google's search results pages. The service enables businesses to set a budget for advertising and you only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.

How Does it Work?

We create lists of keywords you want to be found for, we then create relevant adverts from these keywords. When the keyword or phrase is searched on Google, it triggers your ad to be shown. If your advert is clicked on, the user is then directed to your website – you can even choose to which page!

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Why You Need to Send More Email Than You Think

I’m sure you’ve asked yourself, “How often should I send email?”

Weekly? Monthly? Any time sales are low?

Start with this question: How many times do you have to ask kids to do something?

Usually, more than once, it’s often the same with email marketing.

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8 Content Marketing tips for 2017

Make your contents viral this year and make sure that your strategy is in line with the ongoing trends in the market.

Brilliant infographic explaining the top trends to successfully promoting your content in 2017.

Here are the key points from the infographic below that you should consider:

  1. Documentation of content marketing strategy will become a must
  2. More brands will utilize visual content
  3. Text-based contents will become more niche-specific
  4. User-generated content will be utilized to establish trust among readers
  5. Brands will start promoting their own content through paid channels
  6. Video content will become a staple in content marketing strategy
  7. More brands will tap the power of influencers to boost their reach
  8. Virtual Reality (VR) will gain more traction as more companies seek ways to boost their customer experience and brand storytelling

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Facebook Promotion Guidelines

Are you planning a Facebook competition...if you are, then you need to read this blog!

We ran our "How many cherries" competition over the last 10 days, announcing the winner this morning (well done Gina Porteous), and whilst doing so realised that Facebook have tightened the reigns on what you can and cannot do when running a competition. Although a lot of it is common sense, some things you cannot do include; asking people to share your page to enter or asking people to tag themselves in a photo to enter.

So, chances are you are far too busy to check up on the latest guidelines laid out by Facebook, so I will try and cover the main points for you in this blog.

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