Facebook Promotion Guidelines (UPDATED)

Facebook Promotion Guidelines (UPDATED)

This blog post was originally written back in March to make you all aware of the rules and regs around carrying out a Facebook compeititon. We are currently running a new competition to win a brand new Wordpress website – if haven't already done so, then take a look and enter. On creating the competition we revisited the Facebook rules to discover some changes.

And, the chances are you are still far too busy to check up on the latest guidelines laid out by Facebook yourself, so we have up to date info here.

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Time for a Redesign?

I’m sure it feels like you have only just had your website updated, but as 2013 fades into a distant memory you realize it’s actually been 4 years. That’s four years since the world was addicted to playing candy crush, the iPhone 5s was born and we all couldn’t stop singing Robin Thicke’s ‘Blurred Lines’. Even though it might feel like yesterday, so much in the world of websites has changed.

Your website plays such a huge role in the success of your business. It is your digital presence online and thus should be a true reflection of your brand and company. All while being optimized for SEO (Search Engine Optimisation) and UX (User Experience) functionalities. By taking the time and money to invest in a really good website, you’re portraying your company in a way you want to be seen by your customers.

We have done our research and come up with a way to figure out if you need that all-important update.

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New data protection regulations from GDPR mean stricter protection expected in websites.

So, how do you make your website GDPR compliant and what is the General Data Protection Regulation anyway?

What is the GDPR?

The General Data Protection Regulation (GDPR) is a new EU regulation aimed at helping to strengthen data protection for EU citizens and residents both within the EU and the wider world. Essentially it says to businesses and organisations “If you want to offer your services or products to customers who are EU citizens, you better make sure you look after their personal data or else!”
Anyone who collects and processes personal data (defined by the GDPR as a Data Controller) will be required to comply with the new regulations to a certain degree. As well as organisations who run websites or apps, this also includes any organisations who use internal databases, CRMs or even just plain old email.

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Local businesses can now post offers and news on Google

Starting now, local businesses can also use this feature to publish their events, product and services (or just a photo of a nice cupcake) to Google Search and Maps.

Google says local businesses can use this new feature to, for example, share daily specials and current promotions, to promote events and showcase new products. What’s maybe even more important for these businesses, though, is that they can link these posts to their own sites and use Posts on Google to drive sign-ups for their newsletters or get potential customers to specific product pages.

Businesses can create these posts on the web and in the Google My Business Android and iOS apps.

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