14 Ways You Can Use Google Analytics To Improve Your Website

Tracking the strength of website design has come a long way. With the advent of tools such as Google Analytics, it is now possible to track how a visitor came across your site, including from offline or internet of things sources, as well as how long visitors stayed, and what kind of content or keywords kept them there.

When reviewing these kinds of details, it is easy to get overwhelmed by the breadth of information available, especially if you’re not quite sure which part, or a combination of parts, are important to you and your site. Forbes Agency Council members were asked to identify one valuable piece of data they look for on behalf of their clients and why it matters. Here's what they shared:

1. Study Bounce Rate

One of the most important pieces of data is bounce rate. If there is a large percentage of visitors navigating away after viewing only one page, then we know there is a problem. This tells us that we need to go back and optimize that page with better call-to-actions or more engaging content, like video that will intrigue the visitor to dive deeper into our clients' offerings.   - David Shiffman, Brandamos, LLC

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Design your social media profile around brand recognition

If your business uses social media to market to other businesses, clients or potential clients then it is going to be worth your while having a read of these tips.

It is important that your social media profiles and the content you push out from these match up to reinforce your brand. If you do this well then more of your content will catch your audience's eye.

1. The first step to creating consistency throughout your profiles is to align your cover photos and profile photos on each platform

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Why you should use Google Adwords

What is Google AdWords?

Google AdWords is an advertising service by Google for businesses wanting to get a listing at the top of Google's search results pages. The service enables businesses to set a budget for advertising and you only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.

How Does it Work?

We create lists of keywords you want to be found for, we then create relevant adverts from these keywords. When the keyword or phrase is searched on Google, it triggers your ad to be shown. If your advert is clicked on, the user is then directed to your website – you can even choose to which page!

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Why You Need to Send More Email Than You Think

I’m sure you’ve asked yourself, “How often should I send email?”

Weekly? Monthly? Any time sales are low?

Start with this question: How many times do you have to ask kids to do something?

Usually, more than once, it’s often the same with email marketing.

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