We are going to #hellodigital EXTRA 2017!

We're excited to announce we'll be exhibiting at #hellodigital EXTRA 2017 on Monday 20th February at Eden Court in Inverness. It's set to be a fantastic day looking at all things digital. As well as the lunchtime exhibition there will be great Keynote Speakers, Q&As with industry experts and a host of local businesses providing relevant services to the Highlands and Islands will be exhibiting.

Some noteable speaker:

Dr Jillian Ney - the UK’s first Dr of Social Media and a Digital Behavioural Scientist.  She helps to grow brands in the digital age by finding out how their customers make decisions and uses nudge theory to help brands to improve their customer experience branding.  Her specialist field is in behavioural sciences and the analysis of social data to tap into audiences’ non-conscious thinking and behaviour.

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6 Reasons Why a Strong Brand is Important for Your Small Business

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?

The short answer is: everything.

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service.

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