5 Subtle But Effective Digital Marketing Strategies

The buzz phrase in digital marketing has been “content is king” over the past few years, but we all know the only constant in our world is change. Content must create noise but also engage and convert. Below are subtle but effective tips for creating content to suit the way the modern world consumes information.

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5 Reasons You Need To Have A Mobile Friendly Website

Mobile phones, the internet and technology in general have all advanced massively over the last couple of decades and they continue to do so. The advancement in technology has meant that anyone with a current mobile phone can search for products and services on their mobile whilst they are on the move. 2016 is going to be a year where mobile searches will again be on the increase, making it more and more important to ensure your website is mobile friendly and shows up when people search. Whether you have a specific simple mobile site designed or make your existing site mobile responsive. If you currently have a website and it isn’t friendly to mobile users then you are never going to expand your business to its full potential. Continue reading to find out 5 of the main reasons you need to invest in a mobile friendly website.

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Write a successful blog that promotes your business

A business blog is one of the most cost-effective and easiest ways to promote your business. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets.

Write for your customers

Your blog is not for you. It's for your customers, so write for them. Ideally, your blog should aim to either solve a problem for your customers or provide fresh insights into your industry.

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The importance of email marketing

Email marketing today is considered to be the most powerful techniques made available online for businesses today.  If you have an announcement, event or campaign, kick it off with a darn good email.

Keeping this in mind giving below are the following email marketing techniques, and how they could be used keeping in touch with the existing and potential customers. Although most of the messages that we generally look at come from the major brands, the beauty of email marketing is that the powerful techniques could be used by the smallest business organizations without spending anything big.

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