Will Your Website Cut the Mustard in 2018?

The Start of a new year is always a good time to look at your busines plans and priorities, it is also a good time to check that your website is ready to be used as a tool to help you meet your aims in the coming year. There are several things you want to look at and evaluate to figure out if your website is up to scratch.

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What Will Your Business Say in 2018?

With only 32% of B2B business marketers saying they have a documented content marketing stratedgy and only 28% have a documented editorial mission statement (Content Marketing Institute 2015) It's not hard to see why 55% of marketers are unclear about what content market success or effectivenes looks like. 47% of buyers view 3-5 pieces of content before engaging with a sales rep (Demand Gen Report 2016) so it the lack of content marketing statement and stratedgy effecting your sales? when 96% of B2B buyers want more input from industry experts and leaders the answer has got to be Yes.

So how do you ensure that your company comes across as leading in their field, and trusted in terms of the products, services and knowledge they supply?

 

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Keeping Children Safe Online

While it may seem like an often discussed topic, it is an important one - a joint campaign launch this week by the National Crime Agency (NCA) and the National Police Chiefs Council (NPCC) stresses the dangers of live streaming for your child.

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To Shop or not to Shop? - It's not really a question

The United Kingdom is second only to Norway across Europe when it comes to online spending, with the average weekly spend in October being £1.2 billion (Monthly Business Survey, Retail Sales Inquiry, Office of National Statistics) this is an increase of 10.7% from the same time last year and accounts for 16.9% of all retail spending, this shows the trend in online sales continues to be growth and consumer habits are moving away from shopping in-store.

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