Category: Marketing

Social Media

Customer Interaction

 

Social Media Marketing is a great way for all businesses, no matter their size to interact directly with their potential and existing customers, if used correctly social media can be a valuable tool in your belt.

Here at Yellow Cherry Digital we can help you with:

  • Social Stratedgy
  • Content Planning
  • Content Promotion
  • Brand Consistency
  • Competitor Tracking
  • Analytics Monitoring

 


 

If you have any questions about our ethos or would like to discuss your project, contact us on 01463 417 458 or email us at hello@yellowcherrydigital.co.uk

Marketing Services

Interested? View our work

Email Marketing

Direct Communication

 

Email is a way to reach existing and potential customers directly, they are 5 times more likely to see messages sent via email than they are via your Facebook (Radicati). You have control over which segments of your database receive your marketing messages and can target those messages accordingly. The best bit is, that with a seriously high ROI, it’s one of the most cost effective forms of marketing there is.

Combining a mix of graphics, well-formed copy and links that go straight to a product or service on your website, visitors can be sent messages they are genuinely interested in based on their own selection of interests and follow up emails automatically sent to them depending on which actions they take on previous emails.

The software we use at Yellow Cherry provides a user friendly reporting system to track how effective your campaigns are. Measuring the success of a campaign is critical, enabling you to deliver relevant messages to your audience and continue to grow your customer database. There is no signup or monthly fees, you only pay when you send to more than 5 people.

 


 

If you have any questions about our ethos or would like to discuss your project, contact us on 01463 417 458 or email us at hello@yellowcherrydigital.co.uk

Marketing Services

Interested? View our work

Copywriting

Copy that

 

Writing copy for web is completely different from writing copy for print. You have to consider the space available to you on a website and the speed at which users want to retrieve the information on the internet. An important factor that is often missed is how your copy will be read by search engines as well as by your customer.

We can help you write copy or edit copy you have written yourself to ensure that your message gets across clearly and concisely.

 


 

If you have any questions about our ethos or would like to discuss your project, contact us on 01463 417 458 or email us at hello@yellowcherrydigital.co.uk

Marketing Services

Interested? View our work

Google Adwords

Pay Per Click Advertising

 

You know when you Google something and two or three sponsored ads appear at the top of the page? These adverts have appeared thanks to Google AdWords, Google’s Pay Per Click advertising programme. When you set up an advert on Google Adwords you choose relevant keywords which the software uses to trigger your ads to appear in the results.

As an advertiser you are only charged when you ‘click’…hence Pay Per Click advertising. If done properly, it will put your adverts in front of the right type of  customer, those that are most likely to do business with you.

We recommend a minimum 3 month campaign to begin with. This allows you to collect enough data to gain an accurate picture of your performance.

We can train you up and get your started on our Google Adwords Workshop, or even better, we can manage the whole process for you. Give us a call to chat about how we can help.

 


 

If you have any questions about our ethos or would like to discuss your project, contact us on 01463 417 458 or email us at hello@yellowcherrydigital.co.uk

Marketing Services

Interested? View our work

Google Analytics

Find Out What Your Customers Want

 

You should regularly change your website and marketing strategy in ways that reflect your customer’s needs, but how do you know what to change if you don’t know what those needs are? This is where Google Analytics comes in, this extremely powerful tool allows you to view all the usage statistics attached to your website. Key areas include:

  • Unique visits
  • Length of visit
  • Visitor location
  • The time they visited
  • If they viewed the website on desktop, mobile or tablet

 

For example, if you notice on analytics that a large number of your website visitors are in France you may want to consider selling to that market, or if the number of visitors are low in your local area, you may want to adjust how you market yourself in the community.

Google Analytics is a vital online marketing tool but can at times be complicated and time consuming, if you are not familiar with the software. We can help you set up and navigate Google Analytics making it easier for you to respond to customer changes.

 


 

If you have any questions about our ethos or would like to discuss your project, contact us on 01463 417 458 or email us at hello@yellowcherrydigital.co.uk

Marketing Services

Interested? View our work

Search Engine Optimisation

Make the Most of  Your Online Presence

 

Search Engine Optimisation (SEO) is a long term process that involves regular time investment. There are a whole host of online tools that can be used to review a websites performance and how it can be improved. We offer monthly packages to ensure your website continues to perform well on search engines.

Most search engines will send a spider to your website within the first few weeks of submission, the spider’s purpose is to read and index your website and schedule it to be listed within its search engine. You should expect to see your website ranking on search engines within the first eight weeks of submission when you sign up to one of our monthly packages.

 

 


 

If you have any questions about our ethos or would like to discuss your project, contact us on 01463 417 458 or email us at hello@yellowcherrydigital.co.uk

Test your website now with our handy online tool

Marketing Services

Interested? View our work

Search Engine Optimisation

Search Engine Optimisation is a long term process and involves regular time investment. There are a whole host of online tools that can be used to review a website’s performance and many ways to improve it. We provide monthly packages to help your website continue to perform well on search engines which involves a variety […]

read more

Google Analytics

Your website should be changed regularly in response to your consumers needs, but how can you know what changes to make if you cannot see how the site is being used? Yellow Cherry Digital uses Google Analytics to see how websites are performing. This tool is extremely powerful and has no license attached to it. […]

read more

Google Adwords

Google AdWords is an advertising service by Google for businesses wanting to get a listing at the top of Google’s search results pages. The service enables businesses to set a budget for advertising and you only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising […]

read more

Email Marketing

Email is a way to reach existing and potential customers directly, they are 5 times more likely to see messages sent via email than they are via your Facebook*. You have control over which segments of your database receive your marketing messages and can target those messages accordingly. The best bit is, that with a […]

read more
1 2