Influencer Marketing – Not just for Kardashians

Whenever influencer marketing comes up in business conversations the general reaction is either; ‘whats that? or, ‘I don’t have millions to spend!’. Well, good news! It doesn’t have to be complicated or expensive, you just take a bit of time and research to find the right people for you. First of all, let’s talk about what […]

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May Social Media Round Up!

Can you believe it’s almost May already!? It’s certainly crept up on us. As usual, we want to give you a few pointers on whats happening around the world in the coming month that you can incorporate into your social strategy. Our list is only a guideline of broader events so you’ll want to do a bit […]

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Does my content need to be different on each platform?

In short, yes! What works on one platform won’t necessarily work on another, this goes for everything from the copy itself to hashtags to what image you use. Let’s look at 3 major platforms; Facebook, Instagram and Twitter to start off with and let say you’re trying to promote your range of artisanal tea bags, specifically […]

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Viral Content

This Saturday is World Health Day so we thought we’d give you the low down on viral content (see what we did there?). Viral content is something online such as a video, image, meme etc. which is shared or views thousands (sometimes millions) of times within a short period. Content that’s gone viral has launched […]

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Facebook and Cambridge Analytica – What’s it all about?

Cambridge Analytica Explained In summer 2014, an academic researcher working at Cambridge University called Aleksandr Kogan developed a personality-quiz app for Facebook, that was heavily influenced by a similar app made by the Psychometrics Centre he worked at. Approximately 270’000 users installed Kogan’s app to their facebook account – this gave Kogan access to data […]

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An Update on Roo!

So, it seems a year has sailed by since my last blog update. Time flies when you’re flat out. It has been a busy year, I now have 2 new colleagues in Rachel and Julie, we have moved into our shiny new studio in Bank Street and the business has continued to grow and develop […]

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Meet Rachel

Hi I’m Rachel, I joined the YCD team in October and if you have a monthly package with us, you may have noticed that your monthly SEO reports now come from me. I look after search and optimisation here as well as working on website projects and support issues – “Web Guru” is our team […]

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Why It’s Important to #pressforprogress

Emerging from the labour movements in North America and Europe’s activities towards suffrage in the early twentieth century International Women’s Day is a little more than what it says on the tin! It’s not just “Yes women are great, let’s eat some cake” (although we never turn down cake here at Yellow Cherry), it is […]

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