Bots to Know

The word bot can mean a variety of different things, for example to a gamer a bot would be an AI character in their game. The kind of bots we are looking at today should be thought of as conversational agents and should not be confused with robots (see image above).

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Protecting Your Data Online

Today we’re going to give you a few tips on how to stay safe online for Data Privacy Day (28th January), held annually to educate organisations and individuals to take responsibility for their online lives. As the global digital community grows it is increasingly important to protect our online data, after all, you wouldn’t leave […]

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E-Commerce – 10 Checks for Your Business

By the end of 2018, E-Commerce will make up 35% of the global retail sales market, as it continues to grow rapidly customers are hard to win, easy to lose, will browse multiple websites for the product they are looking for making decisions not only by price but also based on user experience. Whether you have an existing E-Commerce Website or are looking to get cracking with your new online business venture, here are 10 Checks to help ensure you are getting and retaining customers through your website.

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#Hashtags – Am I Doing This Right?

Hashtags (#) are the platforms way of categorizing and grouping information. By using a hashtag in your post you make it discoverable so that anyone who shares an interest in the topic can find and interact with you. Hashtags are an essential part of social media marketing but they are so often used incorrectly, resulting in messy looking posts and even a drop in engagement. So to help you, we’ve created a list of our essential Do’s and Don’ts of using hashtags – 

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GDPR and User Consent

The General Data Protection Regulation (GDPR) is due to come into force on the 25th of May, one of the key issues for your companies marketing stratedgy is to do with what this will mean for data collection and processing in terms of user consent which covers online registration, your checkout process, email marketing and more. While companies currently have in place privacy processes and procedures that are consistent with the current directive, the GDPR adds on these.

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