CHAT

May Social Media Round Up!

Can you believe it’s almost May already!? It’s certainly crept up on us. As usual, we want to give you a few pointers on whats happening around the world in the coming month that you can incorporate into your social strategy. Our list is only a guideline of broader events so you’ll want to do a bit […]

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Does my content need to be different on each platform?

In short, yes! What works on one platform won’t necessarily work on another, this goes for everything from the copy itself to hashtags to what image you use. Let’s look at 3 major platforms; Facebook, Instagram and Twitter to start off with and let say you’re trying to promote your range of artisanal tea bags, specifically […]

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Viral Content

This Saturday is World Health Day so we thought we’d give you the low down on viral content (see what we did there?). Viral content is something online such as a video, image, meme etc. which is shared or views thousands (sometimes millions) of times within a short period. Content that’s gone viral has launched […]

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What Should I Post in April?

One of the most common questions we get asked is what type of content should I be posting? Whether it’s on Social Media or a Blog, joining in with larger conversations online can be a great way to keep your content interesting and engaging. Remember #’s are your friend if you want a two-way dialogue. […]

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Facebook and Cambridge Analytica – What’s it all about?

Cambridge Analytica Explained In summer 2014, an academic researcher working at Cambridge University called Aleksandr Kogan developed a personality-quiz app for Facebook, that was heavily influenced by a similar app made by the Psychometrics Centre he worked at. Approximately 270’000 users installed Kogan’s app to their facebook account – this gave Kogan access to data […]

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Our top 5 business podcasts

As Social Thinker, part of my job is to keep up to date with trends and updates which isn’t always easy when you have other things to be getting on with. That’s why I love listening to podcasts, you can stick them on in the background while you’re working, traveling, doing the dishes, everything! For […]

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An Update on Roo!

So, it seems a year has sailed by since my last blog update. Time flies when you’re flat out. It has been a busy year, I now have 2 new colleagues in Rachel and Julie, we have moved into our shiny new studio in Bank Street and the business has continued to grow and develop […]

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How often should I post online content?

‘How often should I post online content?’ is one of the most asked questions when it comes to creating an online strategy. Many new and small businesses fall into two categories; those who post sporadically or not at all and those who overpost. There’s a very fine middle ground when creating your online strategy to […]

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Meet Rachel

Hi I’m Rachel, I joined the YCD team in October and if you have a monthly package with us, you may have noticed that your monthly SEO reports now come from me. I look after search and optimisation here as well as working on website projects and support issues – “Web Guru” is our team […]

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