Mid-year Marketing Mix

It’s hard to believe 2018 is half over an already! Mid-year is the perfect opportunity to shake up your Social Media marketing, the summer boom is well underway and we’re far enough away from Christmas to make big changes. A lot of people have no clue where to start when creating a new digital strategy […]

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Instagram has been newsworthy twice this week, first off they announced that they have 1 Billion (yes, Billion!) active users meaning that now more than ever businesses need to be using the photo-sharing app as part of their strategy. You might have also noticed a new button on your Instagram home screen after the recent update, […]

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Summer Content – It’s Time to Mix Things up

  It’s that time of the month again where we give you a few suggestions on how to ramp up your Social Media. This month we’re doing things a little bit differently, instead of giving you a list of events that you could post about we’re going to go over some of the different types […]

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YouTube Marketing for Your Business

With approximately 400 million users, YouTube a crucial site to be uploading content to in order to send traffic to your business website.  YouTube attracts a high volume of traffic with audiences consuming content for an average of 40 minutes at a time.  YouTube is owned by Google so videos are ranked more highly on […]

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Meet Louise!

Hey! I’m Louise and the new addition to the YCD team.  Fresh out of university after studying Media for four years in Edinburgh, I’ve joined YCD as their Marketing Assistant.  If you’ve phoned the studio recently, it’s likely to have been me.  I’ll be your first port of call for getting in contact with the […]

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Influencer Marketing – Not just for Kardashians

Whenever influencer marketing comes up in business conversations the general reaction is either; ‘whats that? or, ‘I don’t have millions to spend!’. Well, good news! It doesn’t have to be complicated or expensive, you just take a bit of time and research to find the right people for you. First of all, let’s talk about what […]

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