CHAT

#Hashtags – Am I Doing This Right?

Hashtags (#) are the platforms way of categorizing and grouping information. By using a hashtag in your post you make it discoverable so that anyone who shares an interest in the topic can find and interact with you. Hashtags are an essential part of social media marketing but they are so often used incorrectly, resulting in messy looking posts and even a drop in engagement. So to help you, we’ve created a list of our essential Do’s and Don’ts of using hashtags – 

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GDPR and User Consent

The General Data Protection Regulation (GDPR) is due to come into force on the 25th of May, one of the key issues for your companies marketing stratedgy is to do with what this will mean for data collection and processing in terms of user consent which covers online registration, your checkout process, email marketing and more. While companies currently have in place privacy processes and procedures that are consistent with the current directive, the GDPR adds on these.

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What Will Your Business Say in 2018?

With only 32% of B2B business marketers saying they have a documented content marketing stratedgy and only 28% have a documented editorial mission statement (Content Marketing Institute 2015) It’s not hard to see why 55% of marketers are unclear about what content market success or effectivenes looks like. 47% of buyers view 3-5 pieces of content before engaging with a sales rep (Demand Gen Report 2016) so it the lack of content marketing statement and stratedgy effecting your sales? when 96% of B2B buyers want more input from industry experts and leaders the answer has got to be Yes.

So how do you ensure that your company comes across as leading in their field, and trusted in terms of the products, services and knowledge they supply?

 

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To Shop or not to Shop? – It’s not really a question

The United Kingdom is second only to Norway across Europe when it comes to online spending, with the average weekly spend in October being £1.2 billion (Monthly Business Survey, Retail Sales Inquiry, Office of National Statistics) this is an increase of 10.7% from the same time last year and accounts for 16.9% of all retail spending, this shows the trend in online sales continues to be growth and consumer habits are moving away from shopping in-store.

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Local SEO – How to get it right

Local SEO (Search Engine Optimisation) is different from standard SEO as it deals specifically with optimising your businesses search results in the area that your business operates. According to Wordstream (2016) 50% of consumers who searched locally visited a business within the day of the search, and Google statistics show that 30% of mobile searches are now related to location (2016) – if you are a local business you want to be at the top of these results.

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A little catch up with Sarah…

The last few months have been quite hectic since the arrival of our little girl Sienna (now 6 months), she’s doing just great and borthers, Harvey (6) and Milo (3) just adore her.

I wanted to extend my thanks and gratitude to our very lovely and loyal clients for their continued patience and understanding. I had a bit of a rough pregnancy and so it feels like an absolute age since I have been on top form!

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