CHAT

Google Analytics

Your website should be changed regularly in response to your consumers needs, but how can you know what changes to make if you cannot see how the site is being used? Yellow Cherry Digital uses Google Analytics to see how websites are performing. This tool is extremely powerful and has no license attached to it. […]

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Google Adwords

Google AdWords is an advertising service by Google for businesses wanting to get a listing at the top of Google’s search results pages. The service enables businesses to set a budget for advertising and you only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising […]

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Email Marketing

Email is a way to reach existing and potential customers directly, they are 5 times more likely to see messages sent via email than they are via your Facebook*. You have control over which segments of your database receive your marketing messages and can target those messages accordingly. The best bit is, that with a […]

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Copy Writing

Writing web copy is not the same as writing for printed literature. Clients have to consider the space available to them on a web page and the speed at which internet users want to retrieve information. Also they need to consider how the copy is read by search engines, are they using the right words […]

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Hosting

All websites are made up of a collection of files, these need to be stored or ‘hosted’ on a server, and like our domains, it is an annual fee to renew. If you already have a host for your website you can choose to stay with them, we’re not here to make your life more […]

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e-commerce websites

So you want to sell on-line. We’ve built many e-commerce websites for customers but there are a few things you will need to consider first: PCI compliance Payment gateways (e.g. PayPal, SagePay, Worldpay) Delivery charges Countries you’ll deliver to Tax and VAT on products Product categories …and that’s just for starters. Every online retailer has […]

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Domains

Domains The website address is what we refer to as a domain, for example mysite.co.uk. Most domains are renewed annually, but it is possible to pay for more than one year at a time. If you are setting up a new site and have not purchased a domain we can do this for you and […]

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Design

Templating Joomla is a template based CMS, what this means is that templates control the look and feel of the website and we have thousands available to you. After the brief has been finalised we will start to source appropriate templates for your site and present you with a selection to choose from, these templates […]

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Content Management

So often SMEs find managing their websites an expensive chore but at Yellow Cherry Digital we develop all our sites on a Content Management System (CMS) called Joomla. What is a CMS? A content management system is software that keeps track of every piece of content on your web site. Content can be simple text, […]

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Google pushing mobile friendly websites

As noted earlier this year by Google, today’s the day we begin globally rolling out our mobile-friendly update. Google are boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

With Google boosting the ranking of mobile friendly pages and the fact that around 50% of searches now take place on mobile devices, this is something to consider for businesses. If you are unsure if your website is mobile friendly, feel free to contact us at Yellow Cherry Digital and we will be more than happy to help.

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