Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches.
Mobile phones, the internet and technology in general have all advanced massively over the last couple of decades and they continue to do so. The advancement in technology has meant that anyone with a current mobile phone can search for products and services on their mobile whilst they are on the move. 2016 is going to be a year where mobile searches will again be on the increase, making it more and more important to ensure your website is mobile friendly and shows up when people search. Whether you have a specific simple mobile site designed or make your existing site mobile responsive. If you currently have a website and it isn’t friendly to mobile users then you are never going to expand your business to its full potential. Continue reading to find out 5 of the main reasons you need to invest in a mobile friendly website.
As noted earlier this year by Google, today’s the day we begin globally rolling out our mobile-friendly update. Google are boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
With Google boosting the ranking of mobile friendly pages and the fact that around 50% of searches now take place on mobile devices, this is something to consider for businesses. If you are unsure if your website is mobile friendly, feel free to contact usat Yellow Cherry Digital and we will be more than happy to help.
By now we all know that Google is in the habit of changing things up to “guide” the way businesses design and use their websites. Their latest effort – an algorithm aimed at promoting mobile-friendliness – was fearfully billed in advance by many as “Mobilegeddon,” or other similar warnings. And yet we’re all still here. Yes, some businesses have seen a noticeable drop in their display rankings on Google, but one might argue that was richly deserved.
Here’s the deal: Google’s sometimes heavy-handed efforts to control the search environment aside, does anyone really think mobile-friendly websites should NOT be rewarded? The majority of searchers are now using a mobile device to initiate their search. This is not news. Businesses that have ignored this trend thus far are flirting with a reputation for customer disservice.
A business blog is one of the most cost-effective and easiest ways to promote your business. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets.
Write for your customers
Your blog is not for you. It's for your customers, so write for them. Ideally, your blog should aim to either solve a problem for your customers or provide fresh insights into your industry.