• Google pushing mobile friendly websites

    As noted earlier this year by Google, today’s the day we begin globally rolling out our mobile-friendly update. Google are boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

    With Google boosting the ranking of mobile friendly pages and the fact that around 50% of searches now take place on mobile devices, this is something to consider for businesses. If you are unsure if your website is mobile friendly, feel free to contact usat Yellow Cherry Digital and we will be more than happy to help.

  • Joomla! 3.6 Now Available!

    The latest update from Joomla offers over 400 improvements from improved user experience to bug fixes.

    What’s new for Joomla! 3.6 users?

    There are many features that benefit users as well as developers. The focus of this release seems geared towards usability, and is designed to speed up work flow with the inclusion of new drop-down menus and improved filters for viewing articles and modules.
    As well as these helpful usability features, the update provides multiple bug fixes and fixes to security issues.

  • Mobilegeddon

    By now we all know that Google is in the habit of changing things up to “guide” the way businesses design and use their websites. Their latest effort – an algorithm aimed at promoting mobile-friendliness – was fearfully billed in advance by many as “Mobilegeddon,” or other similar warnings. And yet we’re all still here. Yes, some businesses have seen a noticeable drop in their display rankings on Google, but one might argue that was richly deserved.

    Here’s the deal: Google’s sometimes heavy-handed efforts to control the search environment aside, does anyone really think mobile-friendly websites should NOT be rewarded? The majority of searchers are now using a mobile device to initiate their search. This is not news. Businesses that have ignored this trend thus far are flirting with a reputation for customer disservice.

  • Time for a Redesign?

    I’m sure it feels like you have only just had your website updated, but as 2013 fades into a distant memory you realize it’s actually been 4 years. That’s four years since the world was addicted to playing candy crush, the iPhone 5s was born and we all couldn’t stop singing Robin Thicke’s ‘Blurred Lines’. Even though it might feel like yesterday, so much in the world of websites has changed.

    Your website plays such a huge role in the success of your business. It is your digital presence online and thus should be a true reflection of your brand and company. All while being optimized for SEO (Search Engine Optimisation) and UX (User Experience) functionalities. By taking the time and money to invest in a really good website, you’re portraying your company in a way you want to be seen by your customers.

    We have done our research and come up with a way to figure out if you need that all-important update.