Facebook Promotion Guidelines

Facebook Promotion Guidelines

Facebook Promotion Guidelines

Are you planning a Facebook competition…if you are, then you need to read this blog!

We ran our “How many cherries” competition over the last 10 days, announcing the winner this morning (well done Gina Porteous), and whilst doing so realised that Facebook have tightened the reigns on what you can and cannot do when running a competition. Although a lot of it is common sense, some things you cannot do include; asking people to share your page to enter or asking people to tag themselves in a photo to enter.

So, chances are you are far too busy to check up on the latest guidelines laid out by Facebook, so I will try and cover the main points for you in this blog.


reaction 01

  • on a custom Facebook page / campaign
  • on your business page timeline

reaction 02

  • on a personal profile

reaction 03

  • like a post to enter
  • comment on a post to enter
  • post on a page to enter
  • message a page to enter
  • like a page to get entry to a competition form

reaction 04

  • share a page to enter
  • like a page to automatically enter
  • like another page to enter
  • like multiple pages to enter
  • tag themselves in a picture of a product in exchange for a chance to win a prize
  • share the competition on a friends page to receive more entries

reaction 05

  • include your competitions’ official rules
  • show terms and eligibility for your competition
  • acknowledge that the competition is not endorsed or associated with Facebook
  • note that Facebook can’t be held liable for anything related to the competiton

reaction 06

  • posting a status on your page detailing the winner
  • make a comment in the comment stream on your page
  • send an email to an address the winner has provided
  • send a tweet
  • make an announcement on your blog or website


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