Google AdWords is an advertising service by Google for businesses wanting to get a listing at the top of Google’s search results pages. The service enables businesses to set a budget for advertising and you only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.
We create lists of keywords you want to be found for, we then create relevant adverts from these keywords. When the keyword or phrase is searched on Google, it triggers your ad to be shown. If your advert is clicked on, the user is then directed to your website – you can even choose to which page!
PPC is a part of most businesses online strategy and budgets can range from very little to thousands of pounds a month. The cost of each click is determined by how many other companies or individuals are bidding for the same keywords as you and there are several variables which determine how often your advert is shown. We don’t just set up campaigns and let them run, it is important to manage them regularly, trying out new search terms and amended adverts to get the best conversion rate for you.
We recommend running a 3 month campaign as a minimum in order to create an accurate picture of your performance.
Why use Google Adwords?
- Advertise locally and globally – Target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop.
- Put your ads to the test – It’s easy to fine-tune your ads and play around with different headlines or messages until you get the best results.
- Real-time results – The Google AdWords tracking tool shows at a glance exactly how many website visits, online sales and phone calls your ads have generated so far.
- Stay in control of your budget – Adjust your budget whenever you want. Plus, you can end your campaign anytime
without cancellation fees.