Local businesses can now post offers and news on Google

Local businesses can now post offers and news on Google

Local businesses can now post offers and news on Google

Starting now, local businesses can also use this feature to publish their events, product and services (or just a photo of a nice cupcake) to Google Search and Maps.

Google says local businesses can use this new feature to, for example, share daily specials and current promotions, to promote events and showcase new products. What’s maybe even more important for these businesses, though, is that they can link these posts to their own sites and use Posts on Google to drive sign-ups for their newsletters or get potential customers to specific product pages.

Businesses can create these posts on the web and in the Google My Business Android and iOS apps.

How to create a post

Sign in to Google My Business. If you have two or more locations, click Manage location for the location you’d like to manage.

  1. Click Create post. Or click Posts from the menu.
  2. The “Create post” screen will appear. Here, you’ll see options to add photos, text, events, and a button to your post. Just click each field, and enter the relevant information.
  3. Once you’ve created your post, click Preview to see a preview. If it looks good, click Publish in the top right corner of the screen.

Types of post

You can choose to make your post an event, allowing you to add a event title, start date and start time.

Screen Shot 2017 07 28 at 14.51.54

Google blogs also allow a choice of 5 button types – Learn More, Reserve, Sign Up, Buy and Get Offer.

Screen Shot 2017 07 28 at 14.52.04

How to make great business posts

When customers find your business on Google, they can see offers, news, and events from your business posts that show on Google Search and Maps. You can use posts to tell customers about:

  • Events such as a jazz brunch or an in-store session
  • Offers/specials such as sales and discounts
  • Product updates such as new merchandise
  • Announcements such as “Open late this Saturday” or “Special guests this week!”

A post to your customers on Google should be brief, useful, and inspire action, and photos should be well-lit and in-focus.

Here’s what makes the post work well

  • The photo is clear, well-lit, and with good framing
  • The headline and writing inspire action: “Mother’s Day special brunch package,” “Spoil your mum”
  • The post is brief and includes only necessary details: “special prix fixe £20 brunch menu,” “famous pecan French toast”
  • There’s a clear call-to-action: “Book now”

Sample post

Screen Shot 2017 07 28 at 14.59.09

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