You know when you search for something on Google and two or three sponsored ads appear at the top of the page? These adverts have appeared thanks to Google Ads, Google’s Pay Per Click (PPC) advertising program. When you set up an advert on Google Adwords you choose relevant keywords which the software uses to trigger your ads to appear in the results.
As an advertiser, you are only charged when your advert receives a ‘click’…hence the name Pay Per Click advertising. If done properly, it will put your adverts in front of the right type of customer, those that are most likely to do business with you. This makes it a very cost-effective way to reach potential customers who are already interested in what you have to offer.
2023 Promotion
What if we told you we could get you £400 of FREE Google Ads credit, it all ‘ads’ up!
Google are currently offering NEW customers the free credit if they spend their own £400 within 60 days (sorry if you’ve a Google Ad Account already, you’re out of luck on this one). Credit is applied after the initial spend. Limited time only.