Find Out What Your Customers Want
You should regularly change your website and marketing strategy in ways that reflect your customer’s needs, but how do you know what to change if you don’t know what those needs are? This is where Google Analytics comes in, this extremely powerful tool allows you to view all the usage statistics attached to your website. Key areas include:
- Unique visits
- Length of visit
- Visitor location
- The time they visited
- If they viewed the website on desktop, mobile or tablet
For example, if you notice on analytics that a large number of your website visitors are in France you may want to consider selling to that market, or if the number of visitors are low in your local area, you may want to adjust how you market yourself in the community.
Google Analytics is a vital online marketing tool but can at times be complicated and time consuming, if you are not familiar with the software. We can help you set up and navigate Google Analytics making it easier for you to respond to customer changes.
If you have any questions about our ethos or would like to discuss your project, contact us on 01463 417 458 or email us at firstname.lastname@example.org