Responsive Design Shouldn’t be Optional

Responsive Design Shouldn’t be Optional

Responsive Design Shouldn’t be Optional

If you read through our blogs and social media posts, you will see that we are often talking about the importance of responsive design, we don’t do thisĀ  for our own benefit but for the benefit of you and your business.

Responsive design should in the grand old year of 2018 be standard practice but you continue to find non-responsive websites all across the internet, if you compare these two websites first on desktop and then on your phone:

Website One

Website Two

If you need accommodation in Inverness on short notice, you are most likely to be looking for somewhere on your mobile, these hotels offer rooms at the same price, which business wins your stay?

When we talk about responsive design, we don’t just mean websites that have been “tweaked” so that they still work on different devices, a computer screen has a completely different shape, size than a phone or a tablet, it’s impossible to have a standard template that “fits all” – imagine trying to fit yourself in to a pair of one size fits all dress and you can begin to see the picture. A responsive website uses the same code across all devices, the difference is that this code adjusts for the size of the screen it is being viewed on (if only that could happen with a dress!).

2018’s Reasons To Respond

  • Mobile traffic as a share of total online traffic in 2017 was 52.64%(Statista) with this figure increasing each year, it means websites that are not responsive are losing 1/2 of their website traffic and this will only get worse.
  • In December 2016 Smartphone sales made up 54% of the online sales from mobile devices in that month, and 2017 saw online sales via smartphones represent 49.7% of all mcommerce (mobile eccomerce) which will be around 18 billion pounds. (ecommercenews)
  • 57% of users will not recommend a business that has a poorly designed mobile website (socPub) one of the reasons behind this may be that a poor mobile presence can make your business look unprofessional and out of touch with your prospective clients. There are simple templates that can work across all devices for you website and lots of options are available for mobile friendly email marketing.
  • In our previous blog we talked about local SEO and how to get it right, in 2017 17% of small businesses who have a website, do not have a mobile “tweaked” websites this means losing out to their local competitors who do!
  • While studies have found that 59.9% (Stonetemple) of time spent on websites still occurs on desktop, what this likely means is that users are not getting the experience they have come to expect on their mobile devices so are turning to their computers – this is an opportunity to give users what they want and businesses what they need (more customers).
  • By the end of 2018 it is projected the 79% (outerbox) of global internet use will be through mobile devices, with the trend towards mobile only increasing. This means some people already and more people in the future will not have a computer to access websites, they will be using a smartphone or a tablet instead.


Worried about the cost of updating your website? Take a look at our Starter Packages or let us teach you how to build your own responsive website at one of our great value Workshops or get in touch with us and we can look at the best options for your individual business

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