Google pushing mobile friendly websites

Google pushing mobile friendly websites

Google pushing mobile friendly websites

As noted earlier this year by Google, today’s the day we begin globally rolling out our mobile-friendly update. Google are boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

With Google boosting the ranking of mobile friendly pages and the fact that around 50% of searches now take place on mobile devices, this is something to consider for businesses. If you are unsure if your website is mobile friendly, feel free to contact us at Yellow Cherry Digital and we will be more than happy to help.

 

 
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April 21st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.
 
This update:
  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally 
  • Applies to individual pages, not entire websites
 
While the mobile-friendly change is important, Google still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query. 
 
To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, Google will automatically re-process your pages.  You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.
 

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