Tag: Data Protection

GDPR and User Consent

The General Data Protection Regulation (GDPR) is due to come into force on the 25th of May, one of the key issues for your companies marketing stratedgy is to do with what this will mean for data collection and processing in terms of user consent which covers online registration, your checkout process, email marketing and more. While companies currently have in place privacy processes and procedures that are consistent with the current directive, the GDPR adds on these.

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New data protection regulations from GDPR mean stricter protection expected in websites.

So, how do you make your website GDPR compliant and what is the General Data Protection Regulation anyway?

What is the GDPR?

The General Data Protection Regulation (GDPR) is a new EU regulation aimed at helping to strengthen data protection for EU citizens and residents both within the EU and the wider world. Essentially it says to businesses and organisations “If you want to offer your services or products to customers who are EU citizens, you better make sure you look after their personal data or else!”
Anyone who collects and processes personal data (defined by the GDPR as a Data Controller) will be required to comply with the new regulations to a certain degree. As well as organisations who run websites or apps, this also includes any organisations who use internal databases, CRMs or even just plain old email.

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