Tag: Digital Marketing

Mid-year Marketing Mix

It’s hard to believe 2018 is half over an already! Mid-year is the perfect opportunity to shake up your Social Media marketing, the summer boom is well underway and we’re far enough away from Christmas to make big changes. A lot of people have no clue where to start when creating a new digital strategy […]

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#Hashtags – Am I Doing This Right?

Hashtags (#) are the platforms way of categorizing and grouping information. By using a hashtag in your post you make it discoverable so that anyone who shares an interest in the topic can find and interact with you. Hashtags are an essential part of social media marketing but they are so often used incorrectly, resulting in messy looking posts and even a drop in engagement. So to help you, we’ve created a list of our essential Do’s and Don’ts of using hashtags – 

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What Will Your Business Say in 2018?

With only 32% of B2B business marketers saying they have a documented content marketing stratedgy and only 28% have a documented editorial mission statement (Content Marketing Institute 2015) It’s not hard to see why 55% of marketers are unclear about what content market success or effectivenes looks like. 47% of buyers view 3-5 pieces of content before engaging with a sales rep (Demand Gen Report 2016) so it the lack of content marketing statement and stratedgy effecting your sales? when 96% of B2B buyers want more input from industry experts and leaders the answer has got to be Yes.

So how do you ensure that your company comes across as leading in their field, and trusted in terms of the products, services and knowledge they supply?

 

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Facebook Promotion Guidelines (UPDATED)

This blog post was originally written back in March to make you all aware of the rules and regs around carrying out a Facebook compeititon. We are currently running a new competition to win a brand new Wordpress website – if haven’t already done so, then take a look and enter. On creating the competition we revisited the Facebook rules to discover some changes.

And, the chances are you are still far too busy to check up on the latest guidelines laid out by Facebook yourself, so we have up to date info here.

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Local businesses can now post offers and news on Google

Starting now, local businesses can also use this feature to publish their events, product and services (or just a photo of a nice cupcake) to Google Search and Maps.

Google says local businesses can use this new feature to, for example, share daily specials and current promotions, to promote events and showcase new products. What’s maybe even more important for these businesses, though, is that they can link these posts to their own sites and use Posts on Google to drive sign-ups for their newsletters or get potential customers to specific product pages.

Businesses can create these posts on the web and in the Google My Business Android and iOS apps.

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