Tag: Google

What does the new Google Chrome update mean for web security?

For a while now, Google has been addressing the importance of web security by drawing our attention to HTTP websites being not secure and that HTTPs websites provide security encryption.  With the most recent Google Chrome update in July, Google have addressed this further by flagging up any HTTP website as ‘Not Secure’.  Under new GDPR […]

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YouTube Marketing for Your Business

With approximately 400 million users, YouTube a crucial site to be uploading content to in order to send traffic to your business website.  YouTube attracts a high volume of traffic with audiences consuming content for an average of 40 minutes at a time.  YouTube is owned by Google so videos are ranked more highly on […]

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How Google Search works

For a typical query, there are thousands, even millions, of webpages with potentially relevant information.

So, how does Google figure out what to show in your search results? Well, the journey starts before you even type your search.

Indexing Pages

Before you search, web crawlers gather information from across hundreds of billions of webpages and organize it in the Search index. The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google’s crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site.

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Local businesses can now post offers and news on Google

Starting now, local businesses can also use this feature to publish their events, product and services (or just a photo of a nice cupcake) to Google Search and Maps.

Google says local businesses can use this new feature to, for example, share daily specials and current promotions, to promote events and showcase new products. What’s maybe even more important for these businesses, though, is that they can link these posts to their own sites and use Posts on Google to drive sign-ups for their newsletters or get potential customers to specific product pages.

Businesses can create these posts on the web and in the Google My Business Android and iOS apps.

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