Tag: SEO

What does the new Google Chrome update mean for web security?

For a while now, Google has been addressing the importance of web security by drawing our attention to HTTP websites being not secure and that HTTPs websites provide security encryption.  With the most recent Google Chrome update in July, Google have addressed this further by flagging up any HTTP website as ‘Not Secure’.  Under new GDPR […]

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Local SEO – How to get it right

Local SEO (Search Engine Optimisation) is different from standard SEO as it deals specifically with optimising your businesses search results in the area that your business operates. According to Wordstream (2016) 50% of consumers who searched locally visited a business within the day of the search, and Google statistics show that 30% of mobile searches are now related to location (2016) – if you are a local business you want to be at the top of these results.

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How Google Search works

For a typical query, there are thousands, even millions, of webpages with potentially relevant information.

So, how does Google figure out what to show in your search results? Well, the journey starts before you even type your search.

Indexing Pages

Before you search, web crawlers gather information from across hundreds of billions of webpages and organize it in the Search index. The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As Google’s crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site.

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