Why you should use Google Adwords
What is Google AdWords?
Google AdWords is an advertising service by Google for businesses wanting to get a listing at the top of Google’s search results pages. The service enables businesses to set a budget for advertising and you only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.
How Does it Work?
We create lists of keywords you want to be found for, we then create relevant adverts from these keywords. When the keyword or phrase is searched on Google, it triggers your ad to be shown. If your advert is clicked on, the user is then directed to your website – you can even choose to which page!
Advertise locally or globally.
Target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop.
The Google AdWords tracking tool shows at a glance exactly how many website visits, online sales and phone calls your ads have generated so far.
Put your ads to the test.
It’s easy to fine-tune your ads and play around with different headlines or messages until you get the best results.
Stay in control of your budget.
Adjust your budget whenever you want. Plus, you can end your campaign anytime without cancellation fees.
Stats and Figures
Google handles more than three billion searches per day. (Search Engine Land)
The top 3 paid ad spots get 41% of the clicks on the page (Niel Patel)
70% of mobile searches call a business directly from Google Search (AdWords Blog)
33% of all Google search clicks are generated through mobile (Merkle Inc.)