- 25th July 2018
- Comments Off on You’ve got Mail: Why Email is still king of ROI
- Posted by Julie Auld
You’ve got Mail: Why Email is still king of ROI
A lot of people fall into the trap of thinking that email is an outdated form of marketing but they couldn’t be more wrong! Surprisingly to most, email is still king in terms of engagement and ROI but when you stand back and think about it, it makes complete sense. If you take social media as an example, when you put out your message you’re competing with millions of voices for attention but when you send an email it’s there, they’ve signed up because they want to hear from you and they’ve opened it because they want to know what you have to say, by the time they get to reading your content they’re already hooked!
Still not convinced? Let’s look at the stats:
- You are 6x more likely to get a click through on an email than through a Tweet
- Email Marketing has an average ROI of 3800%
- 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook followers will see your post in their news feed
- Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
So how do you get started with email? First, you need to think about software, there are loads of options out there such as MailChimp and Campaign Monitor. Do some research and find out which is best for you in terms of price, usability and security. Step 2 is creating your mailing list! Under GDPR legislation it is required that your mailing list has opted in to receive marketing materials so you can’t just add anyone to your list. The best way to get subscribers is to add sign up forms to your website and social media, you could even add an incentive like an exclusive discount or entry into a competition.
Next, it’s time to make a plan! How often do you want to send emails? What are you going to use for content? Will it be made up of news or offers or do you want to highlight products or services? Having a clear plan will help you stay motivated and avoid the dreaded creative block.
Once you have your software and your list it’s time for the fun bit, the creative! What do you want your email to say? (and I don’t just mean the copy!) Like all your marketing you have to think about how you come across to your audience, do you want to be funny? Casual? Formal? However, you want to be seen you need to have it in mind when creating your email.
Finally, remember to monitor your results! Like with all marketing, there’s no point doing it if you can’t tell if it’s working or not. All major email marketing platforms will have monitoring built in so take some time to find your way around, it’ll make all the difference.
If you need a hand getting your email campaign up and running we can offer training or create a campaign for you, just get in touch!